The New Year is once again upon us and the dieting industry will soon begin its massive onslaught of propaganda to convince consumers that they cannot begin the year without a firm resolve to change their body weight, shape, size etc.
Before we talk about how to fight back, here are a few insights into the way the marketing industry works. Advertising is based on getting consumers to believe that they will NEVER be happy unless they buy this product, do this activity, eat this food, vacation at this place, and the list goes on. When sellers look to market their product they seek to find a way to prove that “this” is where true happiness can be found. Their message is that if you don’t buy, do, eat etc. this or that you will never be able to achieve real happiness. And of course you didn’t achieve this real happiness yet. You haven’t tried this particular remedy. So, the bottom line is, if you want to be happy do as the advertisement says.
Herein lie the dangers in New Year’s advertising. New Year resolutions are often comprised of dieting and exercise promises. The dieting industry goes all out in trying to convince their unhappy consumers that the ONLY way to start the year on the right foot is to buy new gym clothes, sign up to a gym, buy the diet pills and drinks, and begin a new and “all-improved” diet. THIS year you are going to achieve REAL happiness by changing your body.
However, this is all a myth! It is a lie perpetuated by the dieting industry, already a multi-billion dollar industry, in order for them to get richer on the backs of their trusting, vulnerable consumers. This year, DON’T BE FOOLED! The dieting propaganda is just that – PROPAGANDA!
Webster’s dictionary defines propaganda as “information, ideas, or rumors deliberately spread…” It is information that is biased and made to fit their agenda; to get you to do as they say. In order to make you feel like they have your best interests in mind they will promise you the ultimate happiness if you just buy, do, eat their product.
Here is the truth! You CANNOT achieve any sort of happiness through trying to change your external body. Extreme dieting, exercising solely for weight loss, or any disordered behaviors (diet pills, laxatives, etc) can never help you attain real happiness. Happiness, true happiness, comes from within. It is a synthesis of your inner self, your inner values, and your external actions and behaviors. It comes while bringing meaning and compassion into your life. It is an inevitability that stems from nurturing your mind, body, and soul with healthy behaviors, actions, and thoughts. Attaining the ultimate happiness is NEVER dependent on the way your external body looks. In fact, by focusing only on your external body you lose the ability to achieve happiness. Your vision of the world becomes narrow and you become constricted to a disordered space where it is virtually impossible to find happiness.
So don’t be fooled. Don’t believe the ads when they tell you that they have the answers for you. THEY DON’T! YOU DO! The answers are inside your heart and soul. Look within and stay strong. Nurture yourself. That is the ONLY way to find true happiness.
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